Factory to you

Your $350 frames cost, $10. to produce

The craftspeople who make $350 frames made these too. We just didn't add the zeros.

Same Materials. Same Factory. Different Price.

LENSEGentle M*Mosc*Garrett L*
production cost $14$14 $14 $14
logo tax $0$80-150 $100-200 $200-300
supply chain margin $9$25-50 $25-50 $25-50
opex (OFFICES, TEAMS) $10$20-$40 $20-$40 $20-$40
MARGIN $7$50~ $50~ $50~
Customer PAYS $40$300+ $300+ $450+

LENSE. It's a bet on a future where the people who make things get paid fairly, and the people who buy things don't get ripped off.