We collect various levels of your personal information both on our Website and in our physical shops:

• You will browse our Website as a guest if you are not a registered user. We will not collect or use any personal information from you, but you may not be able to use all of the services and features that we offer to registered users. We don't knowingly probe visitor's computers for personal information. We do collect visitor's Internet technical statistics, including IP addresses, referrers, the type of browser and type of workstation used. With this information, we may gain insight into how visitors find us on the Internet, and how many Windows vs. Mac users visit us and use the information to improve our services to visitors and users. This information may help us decide how much to invest in compatibility with different browsers.

• You will need to provide certain of your personal information when you register with us on our Website (such as your name and contact details) to receive various features and services that we offer to our registered users, such as email updates, responses to your inquiries, and priority for our limited edition items. The personal information we collect may include your name, billing and shipping address, email address, and mobile and home phone numbers. We use this personal information you elect to submit to us as a registered user for our own research, advertising, and marketing purposes, including sending you by postal and electronic mail information about products and services offered by us and by other companies that we think you will be interested in. We record our calls with prospective and actual customers, and confirm before doing so that we have your permission to record our call. We collect various information about our customers as part of our routine business operations, including, but not limited to:

  Ordinary business transactions, such as purchases and payments

  Credit information from third-party bureaus

  Billing, service, and delivery addresses and contact information

  Characteristics of products

  Other information incident to the provision of products and services

• You can only place an order with us as a registered user on our Website. In either case, we will only collect information necessary to fulfill the relevant order (such as your name, contact details, and payment/credit card details). Your credit card information will be used only to process your transactions with us. Your credit card number and security code will not be stored on our Website or in our store.

When you use our Website, store, or their content, certain third parties may use automatic information collection technologies to collect information about you or your device. These third parties may include:

• Advertisers, ad networks, and ad servers

• Analytics companies

• Your mobile device manufacturer

• Your mobile service provider

These third parties may use tracking technologies to collect information about you when you use our website, store, mobile apps, etc. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites, apps, and other online services websites. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content. We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see our Opt-out Policy and Cookies and Standard Web Practices below.

• You may wish to review or update your personal information held by us. You can do this by contacting our customer service or by adjusting your customer profile in your registered account.